SkiWelt wins the Magellan Award for sustainability
Travel Weekly 2026
SkiWelt has taken the sustainability prize at the 2026 Travel Weekly Magellan Awards. Travel Weekly announced its Gold and Silver winners on 6 October 2026. For you, that means skiing in a resort that has impressed an international panel of industry experts, and that takes sustainable ski operations seriously.
What the Magellan Awards are about
The Magellan Awards recognise outstanding design, marketing and service in the travel industry. Categories range from hospitality, travel destinations and cruise lines to online travel services, airlines and airports, as well as travel agents and agencies, tour operators and ground transportation. In 2026, hundreds of entries came in from the US and around the world.
How the judging works
- A panel of leading travel industry professionals judges the awards and oversees the process.
- Entries don’t compete against each other. Each is measured against a standard of excellence built on Travel Weekly’s many years of experience.
- A category can have several winners, or none at all.
Johanna Jainchill, Editor in Chief of Travel Weekly, says: “Year after year, the Magellan Awards showcase the very best of travel industry creativity and innovation. Yet each year brings something new — fresh ideas, bold execution and work that challenges our expectations of what great travel marketing can be.”
Sustainable ski operations in SkiWelt
The lift companies at the six access points between the Brixental valley and the Wilder Kaiser have worked together since 1977. Investment of more than half a billion euros has created one of the largest and most sustainable ski resorts in the world. Quality, innovation and environmentally conscious operations are at the heart of the SkiWelt philosophy.
Measures at a glance
- Snowmaking: GPS-controlled snow management system, mountain storage lakes, pure drinking-quality water, closed water cycle
- Energy: 100% green electricity, mountain storage lakes, sustainable energy generation (solar power, photovoltaic systems, our own hydropower plant, air-source heat pumps for heating and more)
- Regional focus and economy: support for local farming, a stronger local economy, processing of regional produce, year-round jobs
- Mobility: buses and train connections straight to the ski area, charging points for electric cars
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